Increasing Competitive Advantage by
Standardizing Critical Business-Processes across the
Enterprise
Published in the Houston Business Journal in
January, 2004.
Authors:
Connie M. Spiess, Vice President, Supply Chain
Integrated Solutions, Worldwide Operations,
Hewlett-Packard.
Ravi Kathuria, President, Cohegic Corporation
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Spiess |
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Kathuria |
Business complexity plagues a large corporation's
ability to execute its strategy and operations and
prevents it from responding nimbly to changing
market conditions. A significant contributor to
complexity is each business-unit's custom and
disjointed processes and IT systems. Standardizing
processes and IT systems across business-units
simplifies operations. Simpler operations result in
increased cost-efficiency, shorter operational-cycle
times and increased market-place agility which all
lead to increased competitive advantage.
Standardization involves making difficult changes in
the corporation. Not having the freedom to customize
processes and IT systems may inconvenience a
business-unit's operations. Which may lead to open
opposition, quite discontent or even hidden
noncompliance. Standardization can fail if
business-units do not appreciate how the actions of
customizing processes and IT systems within their
business-units can create complexities and
incompatibilities at the enterprise-level.
Before embarking on standardization across business
units, it is important to answer two questions. Is
there synergy among the business-units in at least
one or more of the following areas - markets,
customers, suppliers and internal competencies
(knowledge, processes, systems and employees)? Is
the exploitation of synergy across business-units
critical to the overall competitiveness of the
corporation? If the answer is not strongly
affirmative, the justification for standardization
may not be strong enough.
Standardization can only succeed when executive
management vigorously champions the synergy among
business-unit strategies and operations, and sells
the synergy as a critical part of the corporation's
overall competitive advantage. Executive management
must follow-through to ensure business-units
intrinsically buy-into the benefits of
enterprise-level-optimization versus
business-unit-optimization.
Revenues and cost-management are always the top and
immediate priorities for a corporation, especially
in current economic times. Business-units may be
inclined to achieve cost-efficiencies through
localized initiatives that do not leverage
enterprise-level synergies. Executive management
must make it clear that the cost-efficiency achieved
through corporate-level standardization is far more
important than the cost-savings achieved through
business-unit-level initiatives.
Standardizing a corporation's processes requires
careful planning and an iterative and incremental
implementation instead of a "big bang approach". An
iterative approach reduces risk of failure and
allows the organization to see immediate benefits
and subjects it to a series of smaller changes. The
standardization process starts by identifying a set
of "critical core processes" that are fundamental to
the corporation's strategic and operational
performance. The goal is not standardize every
process, just those that are critical to the
enterprise-level competitive advantage. This set of
critical core processes replaces the myriad of
business processes that exist within the
business-units. Every business unit implements the
standardized version of the core processes and
related IT systems, and thereby replaces its
existing custom processes and IT systems.
Simplifying by standardizing across business-units
produces significant benefits. Standard processes
and IT systems need to be developed only once and
can be deployed many times over resulting in lower
total-costs and higher quality processes and
systems. Common processes and systems result in
lower training costs, increased mobility of
workforce among the business-units and reduction in
cycle-time associated with activities that involve
multiple business-units. The biggest benefit is
agility - having all business-units on the same page
and a lot fewer processes/systems allows the
enterprise to adapt more quickly to changing
business conditions. Standardizing critical core
processes results in increased cost-efficiency,
shorter operational-cycle times and increased
market-place agility which all lead to increased
competitive advantage.
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