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Press Release

Hewlett-Packard Executive and President of Effective Execution, Inc. Publish Article on Standardization

Houston, Texas, January 19, 2004 Effective Execution, Inc. announced today that an article submitted by Ravi Kathuria, President of Effective Execution and Connie M. Spiess, Vice President, Supply Chain Integrated Solutions, Worldwide Operations at HP has been accepted and published by the Houston Business Journal in its January 16th issue.

The article titled, "Increasing competitive advantage by standardizing critical business-processes across the enterprise," focuses on the topic of reducing business complexity. Standardizing processes and IT systems across business-units simplifies operations. Simpler operations result in increased cost-efficiency, shorter operational-cycle times and increased market-place agility which all lead to increased competitive advantage. The article is available on-line at www.cohegic.com/articles.htm and in the Houston Business Journal's web archives.

"As an organization grows large the processes and systems developed in different business units begin to diverge," stated Ravi Kathuria. "Intense external competition and pressure to perform often leads business units to focus more on their immediate needs and less on the overall needs of the corporation. As a result the corporation as a whole struggles to create more value than the sum of its parts."

About Effective Execution, Inc.
Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.

About Hewlett Packard Company (HP)
HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. Revenues were $73.1 billion for the fiscal year that ended October 31, 2003.