Halliburton executive and President of Effective Execution, Inc. Publish
Article on Customer Metrics
Houston, Texas, October 10, 2003 – Effective
Execution, Inc. announced today that an article
submitted by Ravi Kathuria, President of Effective
Execution and Brady Murphy, Vice President of Supply
Chain & Management Systems at Halliburton Energy
Services has been accepted and published by the
Houston Business Journal in its October 10th issue.
The article titled, "Put customers first when
designing business performance metrics," focuses on
the topic of choosing the right performance metrics.
An organization's internal viewpoint often
influences the initial design of performance
metrics. However, it is important to ensure that the
design of performance metrics evolves to reflect
customer interests and viewpoints. The article is
available on-line at www.EffectiveExecution.com/articles.htm.
"Organizations often derive satisfaction from the
fact that they are measuring performance in some
form, however measuring the wrong indicators can
prove to be counter-productive," stated Ravi
Kathuria. "An organization begins to focus heavily
on what is being inspected and measured. Designing
metrics based on customer viewpoints can drive the
organization to a new higher level of performance."
About Effective Execution, Inc.
Effective Execution, Inc. is a management consulting firm focused on
helping clients enhance business productivity by improving their
organization's ability to execute. It helps clients
crystallize their mission, vision and strategic principles; implement
management process such as the strategy execution and sales execution
processes; analyze and design work processes; design the organization
structure, roles and responsibilities and develop a high-performance
Halliburton is one of the world's largest providers of products and
services to the oil and gas industries. The Company adds value through
the entire lifecycle of oil and gas reservoirs and provides and
integrates products and services, starting with exploration and
development, moving through production, operations, maintenance,
conversion and refining, to infrastructure and abandonment. Halliburton
employs more than 100,000 people in over 120 countries.