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Press Release


Halliburton executive and President of Effective Execution, Inc. Publish Article on Customer Metrics
 

Houston, Texas, October 10, 2003 Effective Execution, Inc. announced today that an article submitted by Ravi Kathuria, President of Effective Execution and Brady Murphy, Vice President of Supply Chain & Management Systems at Halliburton Energy Services has been accepted and published by the Houston Business Journal in its October 10th issue.

The article titled, "Put customers first when designing business performance metrics," focuses on the topic of choosing the right performance metrics. An organization's internal viewpoint often influences the initial design of performance metrics. However, it is important to ensure that the design of performance metrics evolves to reflect customer interests and viewpoints. The article is available on-line at www.EffectiveExecution.com/articles.htm.

"Organizations often derive satisfaction from the fact that they are measuring performance in some form, however measuring the wrong indicators can prove to be counter-productive," stated Ravi Kathuria. "An organization begins to focus heavily on what is being inspected and measured. Designing metrics based on customer viewpoints can drive the organization to a new higher level of performance."

About Effective Execution, Inc.
Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.

About Halliburton
Halliburton is one of the world's largest providers of products and services to the oil and gas industries. The Company adds value through the entire lifecycle of oil and gas reservoirs and provides and integrates products and services, starting with exploration and development, moving through production, operations, maintenance, conversion and refining, to infrastructure and abandonment. Halliburton employs more than 100,000 people in over 120 countries.