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Press Release

President and CEO of Imperial Sugar Company and President of Effective Execution, Inc. Publish Article on Performance Culture

Houston, Texas, September 2, 2004 - Effective Execution, Inc. announced today that an article submitted by Ravi Kathuria, President of Effective Execution and Robert A. Peiser, President and CEO of Imperial Sugar Company was accepted and published by the Houston Business Journal in its August 27 - September 2, 2004 issue.

The article titled, "Creating a high performance culture," focuses on the topic of creating not just a "feel-good" culture but a high performance culture that leads the organization to perform at the next level and achieve extra-ordinary results. The article is available on-line at www.cohegic.com/articles.htm and in the Houston Business Journal's web archives.

"Culture is one of the most important pillars of organizational performance," stated Ravi Kathuria. "Creating and sustaining the right performance culture could very well be the difference between success and failure."

About Effective Execution, Inc.
Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.

About Imperial Sugar Company
Imperial Sugar® Company is a $1.1 Billion dollars food products company based in Sugar Land, Texas. Imperial Sugar® Company is the producer of products under the labels of Imperial Pure Cane Sugar®, Dixie Crystals®, Spreckels® and Holly® .