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Press Release


President and CEO of SCP Pool Corp. and President of Effective Execution, Inc. Publish Article on Engraining a Performance System


Houston, Texas, August 5, 2005 - Effective Execution, Inc. announced today that an article submitted by Ravi Kathuria, President, Effective Execution, Inc. and Manuel J. Perez de la Mesa, Director, Chief Executive Officer and President of SCP Pool Corporation was accepted and published by the Houston Business Journal in its August 5 - August 11, 2005 issue.

The article titled, "Engraining a Business Performance Process and Culture," focuses on the challenges of instituting a performance system in the culture and workings of an organization. The article is available on-line at www.cohegic.com/articles.htm and in the Houston Business Journal's web archives.

"Introducing change in the workings of an organization is very difficult to do," stated Ravi Kathuria. "However, making that change stick and last is even more difficult. Introducing a performance system into an organization and making the organization see value and use it in its day-to-day operations is a significant challenge." 

About Effective Execution, Inc.
Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.

About SCP Pool Corp
SCP Pool Corporation (Nasdaq: POOL) has grown in revenues from $60 MM to $1.6 Billion in Twelve Years. SCP Pool Corporation is the world’s largest wholesale distributor of swimming pool supplies and related equipment. Incorporated in 1993, POOL has grown to over 200 service center locations in North America and Europe. The Company has over 2,500 employees supporting the distribution of more than 91,000 national brand and private label products to over 48,000 customers.