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Press Release

St. Lukes Episcopal Health System Executive and
President of Effective Execution, Inc. Publish Article on Capital Reinvestment


Houston, Texas, August 8, 2003 Effective Execution, Inc. announced today that an article submitted by Ravi Kathuria, President of Effective Execution and Osama I. Mikhail, PhD, Chief Strategic Officer at St. Lukes Episcopal Health System, has been accepted and published by the Houston Business Journal in its August 8th issue.

The article titled, "Capital Reinvestment: Balanced Decision-Making," focuses on the topic of organizational alignment and culture as it pertains to capital reinvestment. For organizations that have capital available, where they decide to reinvest is crucial since capital invested in assets today must become a source for the future generation of capital. Effective reinvestment of capital requires a decision-making process that engages the functions of Strategic Planning, Finance and Operations evenly and applies their evaluation criteria in a balanced way. The article is available on-line at www.EffectiveExecution.com/articles.htm and in the Houston Business Journal's web archives.

"Organizational alignment and even power distribution among the functional groups is critical to prevent an organization from moving in a wrong direction," stated Ravi Kathuria. "Often organizations become too focused on only one aspect, for example - profits, growth, quality, etc. A balanced view developed by involvement of all the functional groups is important for long-term sustainability."

About Effective Execution, Inc.
Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.

About St. Lukes Episcopal Health System
St. Luke's has been providing compassionate healthcare to Houstonians for almost five decades from its location in the heart of the Texas Medical Center. Founded in 1954 by the Episcopal Diocese of Texas, today St. Luke's Episcopal Hospital delivers primary and tertiary healthcare to patients from throughout the Houston metropolitan area and from around the world.