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Press Release

President of Effective Execution, Inc. Elected to the Board of the Houston Planning Forum

Houston, Texas, June 15, 2004 Effective Execution, Inc. announced today that Ravi Kathuria, President of Effective Execution, Inc. has joined the board of the Houston Planning Forum.

The Houston Planning Forum is an organization focused on strategy and execution. Its publications, programs, and member network provide access to the top thought leaders in the field and enhance strategic thinking, learning, and networking. Members come from prestigious corporations, small emerging businesses, the leading consulting firms, and major business schools.

The Houston Planning Forum holds monthly luncheons that include a guest speaker. Speakers in the past have included Bruce Williamson, CEO of Dynegy; Bob Peiser, CEO of Imperial Sugar Company and Drew Alexander, Chairman of Weingarten Realty Investors. Upcoming speakers include Rob Mosbacher, CEO of Mosbacher Energy and 2004 Chairman of the Greater Houston Partnership.

"Strategic planning and strategy execution are very important for any business. By joining the Houston Planning Forum board I plan to work towards making the Forum the preeminent venue in Houston for sharing knowledge and real-world experiences pertaining to strategic planning and execution," said Ravi Kathuria.

About Effective Execution, Inc.

Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.