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Press Release


President of Effective Execution, Inc. Elected as the President and CEO of the Houston Planning Forum


Houston, Texas, August 3, 2005 Effective Execution, Inc. announced today that Ravi Kathuria, President of Effective Execution, Inc. has been elected as the President and CEO of the Houston Planning Forum for the 2005-2006 year.

The Houston Planning Forum is a non-profit, volunteer organization focused on strategy and execution. Its publications, programs, and member network provide access to the top thought leaders in the field and enhance strategic thinking, learning, and networking. Members come from prestigious corporations, small emerging businesses, the leading consulting firms, and major business schools.

The Houston Planning Forum holds monthly luncheons that include a guest speaker. Speakers in the past have included Bruce Williamson, CEO of Dynegy; Bob Peiser, CEO of Imperial Sugar Company, Drew Alexander, Chairman of Weingarten Realty Investors and Rob Mosbacher, CEO of Mosbacher Energy and 2004 Chairman of the Greater Houston Partnership.

"I am honored to have been elected as the President and CEO of the Houston Planning Forum. It is a preeminent Houston-based organization that advances the knowledge of real-world strategies and execution in large corporations. I look forward to taking the Houston Planning Forum to the next level with the help of the board and other volunteers of the Houston Planning Forum," said Ravi Kathuria


About Effective Execution, Inc.

Effective Execution, Inc. is a management consulting firm focused on helping clients enhance business productivity by improving their organization's ability to execute. It helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.