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Press Release

Effective Execution, Inc. changes its name to Cohegic Corporation

Houston, Texas, November 3, 2009 - Effective Execution, Inc. announced today that it has changed its name to Cohegic Corporation. "Cohegic is a name that particularly suits how we create value for our client organizations," said Ravi Gopaldas Kathuria, founder and president of Cohegic Corporation. "Cohegic is derived from the words strategic coherence. Our mission is to help our clients achieve coherent strategy and execution."


Cohegic is a management consulting, executive coaching, sales coaching firm. Cohegic helps its client companies coherently connect the business aspects critical for running their business: from mission, vision, values, strategy to work processes, roles and responsibilties, culture and execution.


Cohegic helps clients crystallize their mission, vision and strategic principles; implement management process such as the strategy execution and sales execution processes; analyze and design work processes; design the organization structure, roles and responsibilities and develop a high-performance culture.