TiE Houston launches its Mentoring Roundtable Series on "Building a Sales Engine"
Houston, Texas, August 11, 2006 – TiE Houston (www.tiehouston.org)
launched its 2006 Mentoring Roundtable Series on
“Building a Sales Engine”. The goal of the series is
to help companies institute a mechanical and
repeatable engine for generating sales.
The first session was held on August 11, 2006. Ravi
Kathuria, Founder and President of Effective
Execution, Inc. (www.EffectiveExecution.com), a
Houston-based management consulting firm was the
dynamic speaker and led the mentoring discussion. A
frequent author of business articles in the Houston
Business Journal, Mr. Kathuria is an executive coach
and a business execution expert.
The mentoring roundtable session was attended by
thirty entrepreneurs and corporate professionals.
The diverse group was delighted with the insights
they learned. Conducted in an interactive fashion,
the mentoring roundtable offered the attendees an
opportunity to ask questions related to their
specific situation and gain valuable feedback.
The session focused on the following aspects: What
is a complex sale and how is it different from a
simple sale? What is a Sales Engine and how to build
one? Is selling an art or a science? What is the
difference between marketing and selling? Is
relationship building part of marketing or is it
part of selling? Kathuria emphasized that in many
organizations the difference between marketing and
selling is unclear and not well understood. This
lack of clarity affects sales productivity, he said.
The feedback received from attendees was excellent.
“The lively discussion and differentiation between
relationship building and selling alone was worth
the price of admission,” said Ajay Khater, President
of Inqpro. “Great value for current entrepreneurs
who either have sales organizations or want to build
a successful sales organization,” said Hari Krishna,
President, BizTech solutions. “Separating the
various aspects of the marketing and sales process
was extremely insightful,” said Richard Saxon,
Charter Member of TiE Houston and President of Saxon
The next sessions in this series will focus on the
Essence of Selling, Sales Strategy, Sales Process,
Sales Metrics, Sales Organization and Sales Culture.
The sessions will be held from 11:30 AM to 1:00 PM
at the Mayuri Restaurant (5857 Westheimer) located
on the south-east corner of Westheimer and
Fountainview. The next session will be held on
Thursday, August 31, 2006. For registration please
contact Dale Wilkins at 713-839-0808 (firstname.lastname@example.org)
or visit www.tiehouston.org.
About TiE Houston
The Indus Entrepreneurs (TIE) is a non-profit
organization that encourages and fosters
Entrepreneurship. TiE was established in 1992 in
Silicon Valley and spurred the growth of several
world scale software companies. In 2000, 48% of the
new companies started in Silicon Valley had TiE
members as the Entrepreneurs spearheading these
Companies. Today, TiE has over 40 chapters worldwide
with 800 Charter Members and over 20,000 general