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Press Release

TiE Houston launches its Mentoring Roundtable Series on "Building a Sales Engine"

Houston, Texas, August 11, 2006 – TiE Houston (www.tiehouston.org) launched its 2006 Mentoring Roundtable Series on “Building a Sales Engine”. The goal of the series is to help companies institute a mechanical and repeatable engine for generating sales.

The first session was held on August 11, 2006. Ravi Kathuria, Founder and President of Effective Execution, Inc. (www.EffectiveExecution.com), a Houston-based management consulting firm was the dynamic speaker and led the mentoring discussion. A frequent author of business articles in the Houston Business Journal, Mr. Kathuria is an executive coach and a business execution expert.

The mentoring roundtable session was attended by thirty entrepreneurs and corporate professionals. The diverse group was delighted with the insights they learned. Conducted in an interactive fashion, the mentoring roundtable offered the attendees an opportunity to ask questions related to their specific situation and gain valuable feedback.

The session focused on the following aspects: What is a complex sale and how is it different from a simple sale? What is a Sales Engine and how to build one? Is selling an art or a science? What is the difference between marketing and selling? Is relationship building part of marketing or is it part of selling? Kathuria emphasized that in many organizations the difference between marketing and selling is unclear and not well understood. This lack of clarity affects sales productivity, he said.

The feedback received from attendees was excellent. “The lively discussion and differentiation between relationship building and selling alone was worth the price of admission,” said Ajay Khater, President of Inqpro. “Great value for current entrepreneurs who either have sales organizations or want to build a successful sales organization,” said Hari Krishna, President, BizTech solutions. “Separating the various aspects of the marketing and sales process was extremely insightful,” said Richard Saxon, Charter Member of TiE Houston and President of Saxon Financial Group.

The next sessions in this series will focus on the Essence of Selling, Sales Strategy, Sales Process, Sales Metrics, Sales Organization and Sales Culture. The sessions will be held from 11:30 AM to 1:00 PM at the Mayuri Restaurant (5857 Westheimer) located on the south-east corner of Westheimer and Fountainview. The next session will be held on Thursday, August 31, 2006. For registration please contact Dale Wilkins at 713-839-0808 (dale@amchouston.com) or visit www.tiehouston.org.

About TiE Houston
The Indus Entrepreneurs (TIE) is a non-profit organization that encourages and fosters Entrepreneurship. TiE was established in 1992 in Silicon Valley and spurred the growth of several world scale software companies. In 2000, 48% of the new companies started in Silicon Valley had TiE members as the Entrepreneurs spearheading these Companies. Today, TiE has over 40 chapters worldwide with 800 Charter Members and over 20,000 general members.